Comments on: Why SEO is a job…

By: Aimee Chapman

Aimee Chapman — Thu, 29 Jul 2010 16:41:51 +0000

i hear that SEO experts earn thousands of bucks just optimising some large high traffic websites.~*,

By: Gianna Patterson

Gianna Patterson — Thu, 24 Jun 2010 04:35:08 +0000

What are the best SEO Tools on the market today? i have some off page optimization checker in hand.*”,

By: Andrew A. Sailer

Andrew A. Sailer — Sat, 20 Mar 2010 21:13:20 +0000

Can I have this copied? I will link back to your blog. Is that ok?

By: Black Pussy in Africa

Black Pussy in Africa — Tue, 09 Mar 2010 23:12:39 +0000

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By: click for free backlinks

click for free backlinks — Fri, 30 Oct 2009 14:40:30 +0000

I have to agree with you on this one, it is nearly always the case.

By: dudeguy

dudeguy — Tue, 03 Feb 2009 11:23:55 +0000

It’s ok to have a comment.

By: Eugene

Eugene — Tue, 21 Oct 2008 14:13:01 +0000

looking forward for more information about this. thanks for sharing. Eugene

By: Dave

Dave — Sat, 11 Oct 2008 14:33:35 +0000

@Wrong

In the same way that a magazine employs a copy writer to write in a certain style for a magazine there is a job for someone to write copy in a style that appeals to a search engine. I don’t have a problem with it as long as they don’t lie in their content in order to achieve keyword matches that are nothing to do with that topic.

If I am selling a bag of cement on a webpage then there’s really not much I can write about it.
If I decide to include a tutorial on mixing and using cement I end up with decent content and the product I was initially selling gets a better result in search engines.

By: Dave

Dave — Sat, 11 Oct 2008 14:29:10 +0000

@Andrew Ingram

There is user acceptance testing which is usually carried out before a site/page goes live.

Split testing for an ecommerce shop might involve running 2 different versions of the same content for a product. Analysing the statistics from the page might show that users are 5% more likely to buy the product with description b. In this case the shop would then go with description b and make a lot more money over the year.

I think the boundaries of SEO and other forms of other web marketing has become blurred. Most search engine optimisation companies I know of will also run adwords campaigns for you too.

By: Andrew Ingram

Andrew Ingram — Sat, 11 Oct 2008 10:28:16 +0000

By the sounds of it the line between SEO and general site optimisation has been blurred beyond recognition then.

I regard SEO as optimising the structure of your site as well as performing any necessary content enhancements with two main goals: Ensuring the site is appropriately ranked for search queries and to encourage inbound links to indicate quality content. An SEO guy may be on the ball about new patents from Google or other search engines so that they can predict upcoming changes in how sites will be ranked. I do believe there is plenty of scope for someone to be employed purely as an SEO expert but you’re suggesting that they go far beyond that attempting to improve sites.

You also seem to be suggesting that SEO people also get involved in user-acceptance testing which as far as I am aware is also done extensively by non-SEO people as well, at what point does the SEO person say “this is outside of my expertise”? Maybe they get involved in optimising the code that generates the pages to improve load times, or improving the dynamic image resizing algorithms to produce sharper thumbnails of products. Maybe they implement AJAX to allow for a more seamless user experience? Where exactly do the responsibilities of an SEO expert end?

How does A/B testing work in regards to SEO? Can you ask Google how it would rank 2 different versions of your site so that you can decide which is better? Or is it purely done at the user-acceptance level (which In my mind wouldn’t make it an SEO thing, it would be a usability thing)?